Launching 2027 • WIN AI Challenge

Using AI
to Uplift Caregivers
at Work

Using AI to Uplift Caregivers at Work

CARE-UP is a trusted, advocate-informed AI system scaling proven solutions for 44 million working caregivers navigating workplace bias and balancing family responsibilities.

Explore Our Solution

44M

Working Caregivers

$500K

Career Pay Penalty

41%

Legal Deserts in U.S.

The Challenge

Working Caregivers Face Systemic Barriers

Mothers and caregivers experience hiring, pay, and promotion discrimination—but powerful workplace protections remain difficult to access.

$500K
Career Pay Penalty
Mothers lose an average of half a million dollars over their careers due to caregiving bias.
455K
Women Left Workforce
In 2025 alone, 455,000+ women left employment due to caregiving conflicts.
92%
Justice Gap
92% of low-income Americans' civil legal problems receive no or inadequate help.
41%
Legal Deserts
Nearly half of U.S. counties have few or no lawyers available to serve residents.
800 × 520

$500K

Career Pay Penalty

Mothers lose an average of half a million dollars over their careers due to caregiving bias.

455K

Women Left Workforce

In 2025 alone, 455,000+ women left employment due to caregiving conflicts.

92%

Justice Gap

92% of low-income Americans' civil legal problems receive no or inadequate help.

41%

Legal Deserts

Nearly half of U.S. counties have few or no lawyers available to serve residents.

800 × 520

Our Solution

CARE-UP: Rights Intelligence at Scale

A trusted AI system that transforms fragmented workplace protections into practical, real-time guidance.

AI Workplace Navigator

Expert-trained AI provides plain-language answers and proactive steps for caregivers facing workplace challenges from pregnancy discrimination to pay inequity.

Plain language, not legal jargon

Trusted advocate connections

Location-specific rights guidance

Concrete next steps & referrals

AI Workplace Navigator

Expert-trained AI provides plain-language answers and proactive steps for caregivers facing workplace challenges from pregnancy discrimination to pay inequity.

Plain language, not legal jargon

Trusted advocate connections

Location-specific rights guidance

Concrete next steps & referrals

AI Workplace Navigator

Expert-trained AI provides plain-language answers and proactive steps for caregivers facing workplace challenges from pregnancy discrimination to pay inequity.

Plain language, not legal jargon

Trusted advocate connections

Location-specific rights guidance

Concrete next steps & referrals

Collaborative Advocate Hub

A privacy-protected digital space where advocates coordinate support, share strategies, and co-create resources—expanding capacity by 25%.

Shared resource libraries

Pattern recognition analytics

Privacy-protected collaboration

Cross-jurisdiction coordination

Collaborative Advocate Hub

A privacy-protected digital space where advocates coordinate support, share strategies, and co-create resources—expanding capacity by 25%.

Shared resource libraries

Pattern recognition analytics

Privacy-protected collaboration

Cross-jurisdiction coordination

Collaborative Advocate Hub

A privacy-protected digital space where advocates coordinate support, share strategies, and co-create resources—expanding capacity by 25%.

Shared resource libraries

Pattern recognition analytics

Privacy-protected collaboration

Cross-jurisdiction coordination

Our Goal

Measurable Impact for Working Caregivers

By treating caregiving bias as a systemic pattern, CARE-UP strengthens workforce retention and long-term gender equity.

1M+

Caregivers Supported by Year 2

1M+

Caregivers Supported by Year 2

5M+

Workers Reached by Year 3

5M+

Workers Reached by Year 3

150+

Partner Organizations

150+

Partner Organizations

85%

Members Satisfaction Target

85%

Members Satisfaction Target

Journey Begins

Year 1: Build & Pilot

Develop Navigator MVP, recruit 25 partners, pilot with 3-5 organizations

Year 1: Build & Pilot

Develop Navigator MVP, recruit 25 partners, pilot with 3-5 organizations

Year 2: Launch & Expand

Public launch, 100 partners, national media campaign, analytics dashboards

Year 2: Launch & Expand

Public launch, 100 partners, national media campaign, analytics dashboards

Year 3: Scale & Sustain

Nationwide expansion, 200 partners, academic evaluation, sustainability model

Year 3: Scale & Sustain

Nationwide expansion, 200 partners, academic evaluation, sustainability model

Continue to serve

Team

Experienced Leaders in Gender Justice & AI

Deeply experienced innovators committed to changing the future of work for caregivers.

Noreen Farrell

Role

Executive Director, Equal Rights Advocates

Bio

Three decades leading gender justice innovation. Founded Equal Pay Today and advanced 100+ policy solutions for working caregivers.

Learn More

Role

Executive Director, Equal Rights Advocates

Noreen Farrell

Bio

Three decades leading gender justice innovation. Founded Equal Pay Today and advanced 100+ policy solutions for working caregivers.

Learn More

Noreen Farrell

Role

Executive Director, Equal Rights Advocates

Bio

Three decades leading gender justice innovation. Founded Equal Pay Today and advanced 100+ policy solutions for working caregivers.

Learn More

Melvina Ford

Role

National Legal Director, Equal Rights Advocates

Bio

Former CEO of Equal Rights Center with 15+ years advancing equity and economic justice for marginalized communities.

Learn More

Role

National Legal Director, Equal Rights Advocates

Melvina Ford

Bio

Former CEO of Equal Rights Center with 15+ years advancing equity and economic justice for marginalized communities.

Learn More

Melvina Ford

Role

National Legal Director, Equal Rights Advocates

Bio

Former CEO of Equal Rights Center with 15+ years advancing equity and economic justice for marginalized communities.

Learn More

Shubhi Rao

Role

Founder & CEO, Uplevyl

Bio

Former Google/Alphabet Treasurer. First woman and person of color to hold multiple treasury leadership roles at Fortune 500 companies.

Learn More

Role

Founder & CEO, Uplevyl

Shubhi Rao

Bio

Former Google/Alphabet Treasurer. First woman and person of color to hold multiple treasury leadership roles at Fortune 500 companies.

Learn More

Shubhi Rao

Role

Founder & CEO, Uplevyl

Bio

Former Google/Alphabet Treasurer. First woman and person of color to hold multiple treasury leadership roles at Fortune 500 companies.

Learn More

Standing With CareUP

What Leaders Are Saying.

What our customer
are saying

Melvina Ford

Equal Rights Advocates, National Legal Director

"We know AI hiring systems are screening out caregivers, but testing for that bias has been nearly impossible for advocacy organizations to do at scale. CARE-UP's approach—combining advocate-led evaluation with technology that empowers workers—lets us both expose discrimination and give people the tools to fight back. That's the kind of multi-layered change we need."

Jessica Ramey Stender

Equal Rights Advocates, Policy Director & Deputy Legal Director

"The mothers who come to us for answers are resourceful and determined — they need accurate information and a clear path forward. CARE-UP puts power back in their hands by translating their workplace situations into concrete rights and next steps. Watching women go from overwhelmed to informed and empowered — that's what this work is all about."

Our Network

170+ Partner Organizations Nationwide

Prospective partner networks with the potential to reach 8–12 million women workers across all 50 states.

FAQs

What You’re Thinking,
We’ve Answered.

Common questions from partners, supporters, and stakeholders.

Q1. What is CARE-UP and what problem does it solve?

Q2. Who does CARE-UP serve?

Q3. How does the AI Workplace Navigator work?

Q4. What is the Collaborative Advocate Hub?

Q5. Is this a donation or an equity investment?

Q6. How will my contribution be used?

Q7. Who leads CARE-UP?

Q8. What outcomes can we expect from this investment?

Q9. How does CARE-UP approach data privacy and safety?

Q10. How can my organization get involved or learn more?

Connect

Join the Movement for Working Caregivers

Help us build a future where every caregiver has access to the information, support, and advocacy they need.

Partner With Us