Associated Press: NUT-rition Teams Up With Laura Dern & Equal Rights Advocates to Shine a Light on Pay Inequality on National Equal Pay Day
April 2. 2019
The Associated Press ran an article about ERA’s partnership with snack brand NUT-rition for an Equal Pay Day campaign with spokesperson Laura Dern. The campaign features “his” and “hers” snack packs for the same price, with a 20% larger “hers” snack pack, to point out the inherent unfairness of U.S. women being paid generally 20% less than men.
Women deserve equal pay for equal work,” said Noreen Farrell, Executive Director for Equal Rights Advocates. “We are proud to partner with NUT-rition to inspire workplace changes across the U.S. and to support women workers learning more about their rights.
The AP story was picked up by 70+ media outlets across the country.